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What Should Your Earnings Be On A Rental Property in 2024?

  • January 29, 2023
  • Property Manager
  • Category: LANDLORD TIPS

Rental properties have long been a popular way for individuals to generate passive income. As a landlord, it’s important to understand the potential earnings on your rental property in order to make informed decisions and set realistic expectations. 

One of the most commonly asked questions among landlords is, “how much should I make from my rental property?” The answer to that question depends on various factors, including location, property condition, rental demand, and property management. 

In this article, we will explore these factors and provide a comprehensive guide to help you understand the potential earnings of your rental property.

Factors Affecting Rental Income

The factors affecting rental income determine how much a landlord can expect to earn from their rental property. These factors include the location and condition of the property, rental demand in the area, and property management and expenses.


Location is one of the most crucial factors affecting rental income. A property in a desirable area with high rental demand will generally command higher rent and have lower vacancy rates than a less desirable one. 

For example, a rental property located in a bustling city center may have higher rental income potential than a similar property located in a rural area.

Property Condition

The condition of the property also plays a significant role in determining rental income. A well-maintained property that is in good condition is more likely to attract tenants and command higher rent than a property that is in poor condition. 

For example, a newly renovated kitchen and bathroom may have higher rental income potential than a property with outdated appliances and fixtures.

The demand for Rental Property

Rental demand in the area is another essential factor that affects rental income. A property in a region with a high demand for rental properties will likely charge higher rents and have lower vacancy rates than a property with low rental demand. 

For example, a rental property near a university campus may have higher rental income potential due to students’ high demand for housing.

Property Management

Property management and expenses also play a role in determining rental income. Properly managing the property, such as by hiring a property manager or doing it yourself, will help you keep expenses low and increase the margins on your rental property. 

Additionally, expenses such as taxes, insurance, and maintenance should be considered when estimating rental income.

How much should I Make from My Rental Property?

The amount of money you should make from your rental property depends on several factors, including the location and condition of the property, rental demand in the area, and property management and expenses.

To determine the potential margins on a rental property, you can calculate the gross rental income, subtract operating expenses to determine the net operating income, and use the capitalization rate to estimate the return on investment.

Gross rental income

Gross rental income is the total sum of rent collected from tenants before any expenses are deducted. This is an important metric for landlords as it provides a baseline for understanding the potential earnings of a rental property.

Operating Expenses

Operating expenses are the costs associated with maintaining and operating a rental property. These expenses include property taxes, insurance, repairs, and property management fees. 

Net Operating Income

Subtracting operating expenses from the gross rental income will give you the net operating income, which is the amount of money a landlord can expect to earn after all expenses have been taken into account.

Capitalization Rate

The capitalization rate, also called the cap rate, measures a rental property’s potential return on investment. To calculate the capitalization rate of a rental property, divide the net operating income by the current market value of the property. A higher cap rate generally indicates a better return on investment and higher margins on rental property.

It is important to note that margins on rental property can vary depending on the property, location, and other factors. Landlords should know the industry averages for rental income and expenses to have a realistic expectation of the rental property margins. 

10 Pro-Tips for Maximizing Rental Income and finding the right Property

  1. Research the local rental market to find properties in high-demand areas with low vacancy rates.
  2. Look for properties in good condition or with the potential for renovation to increase rental income.
  3. Consider properties with multiple units, as they can provide a higher rental income than single-unit properties.
  4. Hire a property manager or use property management software to help keep expenses low and increase efficiency.
  5. Be proactive in seeking and retaining good tenants by providing a safe, clean, and well-maintained property.
  6. Keep the rent competitive with other properties in the area, but also consider charging a premium for properties with extra features or amenities.
  7. Monitor your rental income and expenses regularly and make adjustments as necessary to maximize your profits.
  8. Diversify your investments in different types of properties, such as single-family homes, apartments, or commercial properties.
  9. Consider using a financial advisor or real estate expert to help you identify profitable properties and investment opportunities.
  10. Keep an eye out for properties that have prospects for future growth and development in the area.


In conclusion, understanding your rental property earnings is crucial for making informed decisions as a landlord. By calculating your gross rental income, operating expenses, net income, and margin, you can determine how much you should make from your rental property. 

However, it’s important to note that these figures can differ depending on several factors, including location, property condition, and rental demand. By considering these factors, landlords can improve their rental property margins and make the most of their investment. 

It’s essential to always stay updated with the market and make necessary adjustments to the rental rates and expenses. Remember, the ultimate goal is to profit most from your rental property. If you’re unsure about your rental property earnings, consider consulting with a professional or seeking additional resources to help guide you in your analysis.

Want to ensure you are making the most of your rental property? Trust the experts at 302Properties to help you achieve your earning goals. Contact us today to learn more about our expert property management services.