Are you a real estate agent looking for ways to market rental listings? With so many other rental properties on the market, it can take time to get your rental listing noticed. However, with the right strategies, you can effectively market your rental listings and attract potential renters.
Whether through online marketing, traditional marketing methods, or a combination of both, there are plenty of ways to ensure your rental listings stand out from the competition. Here are ten tips to help you effectively market your rental listings and reach more potential renters.
Marketing Rental Listings Effectively: Important Tips
Use professional photos and videos
While the photos may not be the first thing that would come to mind when thinking about rental property marketing, they play an essential role in the rental listing experience. Professional photos help potential renters visualize themselves in your rental property and impact their decision to click through to your listing.
According to one study, when one photo was shown in a listing, it led to an average of 13 additional clicks. When two images were shown, that increased to 19 other clicks, and three shots led to a whopping 27 extra clicks. That’s a lot of potential renters you could be losing out on just because your photos aren’t up to par. So, ensure you choose the right images representing your property and high quality.
Video tours are another great way to showcase your rental property and convey important information to potential renters. Not only does a video tour allow you to show off your rental property more engagingly, but it also allows viewers to ask questions about the property. This is particularly helpful if you are renting your property furnished and don’t want to be responsible for relighting the lamps and moving the furniture around.
To create great photos and videos for your rental listing, consider hiring a professional photographer or videographer if you don’t have the skills or equipment to take the images and create the videos yourself.
Utilize online resources
Regarding real estate marketing strategies, it’s important to remember that you’re not just advertising to potential renters in your local area. Instead, you’re marketing to renters across the country who may not even be aware of your rental listing. With that in mind, you want to utilize online resources that get your rental listing in front of as many potential renters as possible.
The first online resource you’ll want to look into is your real estate company website. Most real estate websites allow you to create a list of rental properties and post those listings right on your website. This is a great way to get your rental listing in front of the people shopping for real estate services through your company. However, if your listing is buried at the bottom of a long page of other listings, it’s unlikely that anyone will click through to it.
Therefore, make sure you’re upfront and centered on your page. You can do this in a few different ways. First, ensure your listing title is accurate and relevant to your property. Next, make sure you have a high-quality photo of your rental listing. Finally, make sure you have a detailed description of your rental listing. This is where you should pack in the details and outline any amenities your listing has.
Include rental amenities
Another great way to stand out from the competition is to include the amenities that your rental listing offers right in the listing itself. This can be done through a section either above or below your description or pictures. This is a great way to showcase any special features your rental property may have and may not be expected in other rental properties in the area.
It also allows you to highlight any furnishings or appliances included in your listing. For example, if your rental listing is a luxury apartment building in downtown Chicago with a rooftop pool, you can have that information in the description of your listing. This will help set your rental listing apart from other listings in the area and make it more appealing to potential renters.
Network in your community
If you have a specific rental property in mind but it doesn’t have a for-rent sign out front, there are ways to get ahold of the owner. One way to do this is through networking in your community. If you’re looking to rent a house or a condo, you can check with your city to see if there are any rental associations nearby.
This can be a great way to learn about the rental market in your area and find out if there are any houses or condos listed for rent that you may have yet to be aware of. This is also an excellent opportunity to network with others in your community who may be looking for a new place to live. Furthermore, if you rent a condo or an apartment, you can notify the rental association. However, check the association’s rules and regulations before posting to ensure you follow the correct procedure.
If you’re willing to drive a little further, you can check out your local chamber of commerce or the section of business in the nearest large city. This is another excellent way to learn more about your area’s real estate market and network with people in your community who may be looking for a new place to live.
Use traditional marketing methods
While online rental marketing is essential, don’t forget about traditional marketing methods. This is especially important if renting a single-family home or a large apartment building. You may want to rent a billboard or purchase an ad in the local newspaper or magazine. This is a great way to get your rental listing in front of many people.
However, remember that you should have a specific demographic when choosing which billboard or magazine to advertise in. For example, if you’re renting a single-family home, you may want to consider advertising in the local newspaper. Alternatively, if you’re renting a large apartment building, you may want to consider advertising on a billboard. You may also consider having signs printed and distributed around your area.
This can be both a traditional and an online marketing strategy, as people likely won’t be able to ignore the large signs in their neighborhood. However, remember that you only have so much space on the sign and want your rental listing to be front and center.
Create a rental website
If you’re serious about your real estate business and want to create a consistent brand and online presence, you may want to create a rental website. This can be a great way for renters to learn more about your properties and for you to showcase all of your properties in one place.
However, remember that you will want to ensure the website is professional and doesn’t come across as a subdomain of your blog. You can do this by hiring a web designer or using a website builder like Squarespace. Another great way to use your rental website is to include an online rental application. This way, instead of having potential renters call or email you to apply for a rental property, they can do it right from your website.
This can be a huge time saver and make it easier for renters to apply to your and your other properties if you have more than one. This can also help reduce the number of calls, emails, and voicemails you receive to your phone number or email address.
Leverage social media
If you’re using all of the above-mentioned real estate marketing strategies, don’t forget to include social media in your marketing strategy. This is particularly true if you’re marketing to a younger demographic, as social media is a significant source of communication for this group. This doesn’t mean that you need to have a separate page for every rental property you have listed, but rather focus on one page that highlights all of your rental properties.
For example, if you have five rental properties, make sure you have one page that highlights all five properties and links to each rental listing. This is a great way to ensure that all your rental properties are front and center on social media. Furthermore, you can use social media to share other relevant posts like blog posts, videos, and images that are related to real estate and could help you reach new potential renters.
Utilize online listing services
Another great way to market your rental property is through online listing services. These services allow you to list your parcel online and reach a wide range of potential renters.
All of the tasks involved in filling an empty unit may have you worried, but it’s critical that you don’t let that show while engaging with prospective renters. Respect everyone, even if it means spending your entire weekend displaying a house with no candidates.
The experience you provide prospective tenants can have a significant positive or negative influence. Even if someone does not rent your apartment, if you deliver an excellent customer experience, they may recommend you to somebody else seeking a place to live.