AirBnB is one of the fastest-growing hospitality businesses around. If you’re thinking about partnering with AirBnB then here are important tips for AirBnB property managers or real estate investors.
In general, the rise of the sharing economy has given rise to new ways for people to monetize their assets. That’s why we’re seeing many more businesses sharing car services and homes as hotels. This trend is also great news for property managers and real estate investors who see a lot of potential in this market. After all, properties with access to services like grocery stores and restaurants are ideal for operating an Airbnb as a secondary rental unit.
7 Great Tips For AirBnB Property Managers
Know Where Your Audience Is
Before even thinking about partnering with AirBnB, you’ll want to know where your audience is. Airbnb operates on a global scale, but obviously, each market is unique. You’ll want to know where your guests are coming from, how many are coming from different regions, and what exactly they’re looking for in terms of location.
A good way to start is to take a look at the Airbnb website and see where the “Explorer” tab takes you.
The explorer tab is a way for you to explore interests in different places around the world. Take a look at the tabs that appear below the explorer tab to see the data behind each of those interests. You can also create a free ad on Airbnb to get information about the type of guests that are booking in your area.
Assign a Rep to Manage Relationships with AirBnB
Airbnb is a big business, so you’ll want to make sure you have someone who can help manage your relationship with them. While it’s not a requirement to partner with Airbnb, it will make it a lot easier to start accepting bookings once you go through the process of getting your account set up.
It’s also a great way to tap into a huge network of potential guests. If you don’t have someone in-house to manage this relationship, you can find an Airbnb travel agent who can help you get started. Travel agents have a relationship with Airbnb and an understanding of their systems, which will make the process go much more smoothly.
Understand Which Types of Guests Are Most Important to You
When you first start marketing your property on Airbnb, you’ll want to focus on getting as many guests as possible. However, as you get more and more experience with booking, you’ll want to start segmenting your guests based on the type of guest they are.
This will allow you to cater to the guests who are most likely to leave positive reviews and come back again.
You’ll want to focus on booking guests who are very focused on location, like business travelers. Alternatively, you’ll want to focus on booking families and other travelers who are looking for a particular experience.
Be Aware of By-laws in Your Area
You’ll want to make sure that you’re fully aware of by-laws in your area before you start booking guests and collecting money through Airbnb. In many places, landlords are not allowed to rent their properties on Airbnb.
During the process of getting your account set up with Airbnb, you will be asked to verify that you are the owner of the property. This can help you to avoid problems with local authorities and show that you’re fully compliant with laws and regulations in your area.
Provide the Basic Essentials for your Guests
Airbnb guests are looking for a certain type of experience, but they’re also traveling. That’s why they’re looking for places that have all the essentials. You may want to invest in some basic amenities like toilet paper, paper towels, and soap to make your guests feel more comfortable during their stay.
At the very least, you should make sure that your property has easy access to grocery stores, restaurants, and public transportation. You can even go as far as providing free passes to attractions in the area, which will make you stand out from other Airbnb hosts.
Show Off the Unique Features of your Property
Airbnb is at its most fundamental marketplace for people looking to rent rooms in other people’s places. You will want to be sure that you are highlighting the unique features of your property and including pictures and descriptions to make your place stand out.
This is an opportunity to show off the personality of your property and why it’s such a great Airbnb. You can also use this opportunity to show potential guests that you are attentive to their needs and have provided great amenities.
Don’t Forget About Other Important Groups in Your Community
While you’re busy booking guests and hosting people in your home, don’t forget about the rest of your community. There are many ways that you can get involved with your local community as an Airbnb host. You can get involved with charities in your area or offer free stays to people who are doing good work for the community.
This will help build a positive reputation for your Airbnb and give you something meaningful to talk about with your guests. You can even tap into the power of social media and join the conversation about home-sharing on Facebook.